What the global marketing industry thinks about effectiveness, and what needs to be done about it?

Marketers all over the world find marketing effectiveness challenging. This free to download whitepaper conveys the results of a major new LIONS, WARC and The Effectiveness Partnership Global survey into just how difficult marketers find translating creative excellence into demonstrable commercial returns. Alongside expert analysis, this whitepaper offers guidance on those challenges, and how to win the strategic argument for expenditure on creative campaigns in the boardroom.

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LIONS, WARC and The Effectiveness Partnership, have joined forces to bring a new solution - Creative Strategy for Effectiveness - to the industry. We’ve created a framework that ensures that the north star of strategic thinking is applied across all goals, from upstream to downstream.

To find out more about our consultancy offering, please reach out to Nicola Tillin.