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The LIONS State of Creativity 2024
Discover the views of 3000 marketers and creatives in our annual survey of the current creative landscape.
The industry’s growing again, but there’s been a breakdown in communication. Explore the challenges and opportunities coming your way in this year’s State of Creativity.
The State of Creativity is back. And this year, the focus is on you. Whether you’re brand-side or agency-side, junior or exec – our survey results put more emphasis than ever on relationships both internally and externally.
The State of Creativity is published by LIONS Advisory, your transformation partner on the journey to creative effectiveness. Speak to our team to learn more: advisory@canneslions.com .
AI, social commerce and targeting interest-based communities are seeing the biggest increase in investment by the brands who are predicting growth. Even those with less budget are still spending on AI – pointing to a future of experimentation and innovation.
Want to discover the other areas brands are investing in this year? Read the State of Creativity to get bitesize insights – and put them into action. Get ready to drive business growth over the next 12 months with creativity at the centre of everything you do.
Is play-it-safe leadership stifling creativity? Cannes Lions Jury Presidents say it like it is.
The client-agency relationship is under significant strain, and there’s frustration directed towards C-suite executives who practice ‘play-it-safe’ leadership. According to Cannes Lions Jury Presidents, the best creativity happens when you have a good client-agency relationship. And, understanding that creativity drives business is the key to success. Read the full article to see what they think.
Download the State of Creativity to discover how to break out of the finger-pointing loop and encourage creative growth at every level of your business.
Want to help shape the industry by contributing to the State of Creativity 2025? Fill in the form below to take part in the survey.
Discover creative transformation and make creative effectiveness inevitable with LIONS Advisory.
Get in touch: advisory@canneslions.com .