The Brief #1 - Winners

LIONS Membership is a one-stop destination for all professionals that want to step forward in their creative journey.

Giving Members access to a wide array of content of the world’s best creative talent, with unique insight into what it takes to win a Lion; including practical tools, expert advice, and all the inspiration you’ll need to prepare for your next creative challenge.

Twice a year, members will have the opportunity to work in teams on a real business challenge set by an international non-profit organisation. Teams will be selected by LIONS blending experience, job roles and company type to ensure everyone can contribute to this pro bono brief, and bring their own creativity to the table.

Use your creativity for good. Take part in The Brief.

Why team WRIOT won

Winners of The Brief#1 Team WRIOT produced an idea that The World Women Foundation would be able to build on at multiple levels, which is something the foundation needs. The idea has longevity (Maksimilian Kallhed, Board Member at The World Women Foundation). Team WRIOT’s work was awarded first place and all team member’s won tickets to Cannes Lions: The International Festival of Creativity 2022.

The Winners - Team Wriot

We won't launch a program, we will launch a country. Independent Women Nation.

See the deck and view the presentation.

What the jurors said

"An idea that is as scalable and sustainable as American Express’ Small Business Saturday."

Jonathan Mildenhall (Jury Chair)
Founder
TWENTYFIRSTCENTURYBRAND

"Based on an insight and there are three phases to it where they could talk about the brand and platform. It is scalable. A complete idea that is well thought through and a fresh take on the brief."

Nicky Bullard
CCO
MRM

"Brilliant idea based on the best use of insight."

Lisa Thomas
Chair at Mimo Brands; Founder of LIDA
LIDA

"Really huge and has the opportunity to inclusive across the world. A proud brand and a proud nation."

Mauricio Sarmiento
CCO
Leo Burnett Bogotá

"Based on an insight and there are three phases to it where they could talk about the brand and platform. It is scalable. A complete idea that is well thought through and a fresh take on the brief."

Rupa Dash
CEO
Dash Global Media

The Brief#1 shortlisted teams

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Sticky Thoughts presented Business Shower

A young female entrepreneur platform that will shift this societal thinking to a new celebration that empowers women to start the business of their dreams.

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Stranger Lions presented The Elevator Twitch

A series of sessions combining gaming and business strategies to help young females overcome the fear of entrepreneurship and build a support system and community.

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You Make Your Own Luck presented The Unbiasverse

The Unbiaverse programme for young female entrepreneurs utilises the 'anonimity' of avatars to kickstart an entrepreneurial reset within this new digital realm, for a world effect.

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Billionaire Girls Club presented Unblinding Power

On the biggest shopping day of the year, women instead invest their money in female entrepreneurs.