The State of Creativity survey is the biggest impartial and unfiltered snapshot of the creative industry. We’re asking everyone in the business of creativity, at all levels and sectors, to share their insights on the industry’s landscape by contributing to the State of Creativity 2025.

Complete the survey to have your say on what the creative industry looks like in your region, sector and speciality – now, and for 2025. As a thank you, you’ll be entered into a prize draw to win a Cannes Lions Festival 2025 Classic Pass, Digital Pass or a 12-month subscription to The Work.

The State of Creativity from LIONS Advisory is an insight-led toolkit helping senior marketers quickly understand the creative landscape. Complete with functional tips on how to drive business growth using creativity.

A report by LIONS Advisory and Deloitte Digital

Successful creative business transformation can take you from being a great company to being a generational one. But what are the principles behind it, and how can you become a leader that embeds them into your business? This Report will teach you the common approaches, strategies, and tactics that business leaders have used to unlock creativity within their organisations.

The Cannes Lions Awards have been the undisputed global benchmark for creative excellence since 1954, celebrating ideas that grow businesses, build iconic brands and shift culture. Winning a Lion is a career milestone, future proofs your business’s growth and gives you world-wide exposure. Only a small percentage of all work that is entered every year goes on to win a Lion. Winners really are part of a global community of game changers.

The Work gets to the core of how to create exceptional work that impacts culture and drives measurable growth with experts’ insights allowing you to benchmark true creative excellence. Via an easily searchable intelligence platform, The Work offers year-round access to data, opinions, analysis and the talents behind winning work entered into Cannes Lions since 2001, handing you the keys to your biggest creative challenges.